Crafting messages that motivate

Effective messages motivate people. We draw on powerful methods used by the world's most successful brands to develop authentic messages that reflect your vision--and speak to the hopes and values of your audience.

To harness the power of “viral” communications via social networks, people must want to repeat your message to others. We employ specially designed message R&D techniques to develop word-of-mouth messages that people will retain and repeat.

It's tough to do, but when you get the message right—you get results.

• We helped a coalition of advocacy organizations craft a narrative about the US financial crisis—which was used to advocate for major financial reforms signed into law by President Obama.

• For the Human Rights Campaign, we conducted groundbreaking national research to reposition a controversial issue, and produced a Message Manual to train spokespeople and allies.

• The Bill & Melinda Gates Foundation asked us to develop an inspirational message for the launch of a new initiative in global development.

• We helped the Ford Foundation update its brand with a new message and tagline: Working with visionaries on the frontlines of social change.

Products & Services:

• Message Manuals
• Brand Manuals
• Communications Toolkits
• Speech Coaching
• Media Training