Carrie Schum

Executive Vice President

Carrie is an account planner and brand strategist who focuses on matching deep audience insight with communications execution. She is always looking for the "why" behind how people think and act, then connecting that knowledge with breakthrough execution that changes perceptions, beliefs, and behaviors. Before joining Hattaway she enjoyed a long career at Porter Novelli, where she worked on everything from food choices to preventative health, consumer goods to taxes to institutional perceptions.  Carrie is always up for a discussion of books, style, or baking, and is a fervent (some say fanatical) follower of the US Women's National Soccer team.