Working to make America a better place?
Create new narratives that connect your cause to the aspirations of Americans.
American Aspirations is research based on simple but powerful questions:
The answers to these questions reveal aspirations that shape people’s identities, decisions, and behaviors. They provide powerful insights you can use to communicate about your cause with maximum motivating power.
American Aspirations also explores big ideas that define America in many people’s minds. Freedom. Opportunity. Diversity. Responsibility. You can adapt ideas like these to drive new narratives that create new possibilities for progress for your cause or organization.
The power of aspiration. The power of narrative. At your fingertips.
For more information, please email us at email@example.com.
"Thanks again for sharing your amazing work and insights. You really have helped us do our work better. I don’t say that very often after training, but it is true." — Federal government employee who participated in a Hattaway workshop