What is your role at Hattaway?
I would like to think of myself as the idea transformer. As a creative strategist and design thinker, I look at the research and assess how to translate the messaging and data into visuals, stories, and graphics that are innovative, representative, and compelling. I believe that there is more than one solution to every problem, and apply this to my work at Hattaway; working with my team members, clients, and stakeholders to come up with the best solution and narrative for their quest. The endless possibilities design has to offer constantly feed my passion to improve my skills every day—in and outside the office!
What are you currently working on that you are really passionate about and why?
As a creative, I am used to wearing many hats and taking on nontraditional roles that may require me to be outside my comfort zone. I apply this drive and mindset to my role at Hattaway, putting the client’s needs and mission at the forefront and assessing what creative solution will support and represent them best. Outside of work, I’m passionate about building my creative community. I wholeheartedly believe representation matters, and I seek to find this in my local community. By providing them a platform to share their stories or facilitate art events showcasing their work and amplify the voices of those that may be “lost in the noise”, I hope to inspire other community members to share their stories and bring them closer together.
What is currently igniting your imagination?
I am someone that is inspired by everyday life. A random song shuffled on my playlist, characters in a good book, conversations with strangers I meet on a walk-especially strangers I meet while traveling in a country or city I've never visited-inspire me. When you pay attention, you may be inspired by the random moments and surprises that lie behind the monotony that every day brings.
What is your favorite way to spend a day off?
On a day off, you can find me either spending time with my family or friends. I enjoy exploring the city, finding the latest restaurants to dine at, art shows or museums to absorb in, hunting for my next plant baby, or starting a new creative endeavor.
What’s the career highlight you’re most proud of?
While attaining my postgraduate degree abroad, I developed a start-up project with the mission of bringing a traveling art museum for children to the local communities. The idea was initially an academic project that a professor loved, and somehow came into fruition in a country and culture I did not fully know. Although the project did not survive, it is still an experience that completely changed the trajectory of my personal and professional life. In the words of Steve Tyler, "you got to lose to know how to win".
