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      <image:title>Blog - Research-Based Messaging Helps Advocates Build a Coalition - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Public health leaders joined the Community of Practice</image:caption>
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      <image:title>Blog - People Who Care About Different Issues Often Take Different Types of Actions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Evaluating Investments in Communications and Narrative Change - 87% of grantees</image:title>
      <image:caption>promoted positive narratives even while delivering life-saving public health information.</image:caption>
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      <image:title>Blog - Evaluating Investments in Communications and Narrative Change - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Evaluating Investments in Communications and Narrative Change - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Creating a Shared Narrative for a Complex Field - 7 in 10</image:title>
      <image:caption>people found pathways programs as appealing as a bachelor's degree</image:caption>
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      <image:title>Blog - Creating a Shared Narrative for a Complex Field - Awareness</image:title>
      <image:caption>was the #1 barrier to enrollment—not stigma or lack of interest.</image:caption>
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      <image:title>Blog - AI for Strategy: Accelerating Intelligence - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Winning A Historic Victory for Marriage Equality - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Winning A Historic Victory for Marriage Equality - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Winning A Historic Victory for Marriage Equality - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2026-10-01</lastmod>
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      <image:title>Blog - SPIRE: How to Inspire Meaningful Engagement - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.hattaway.com/blog/case-study/new-narratives-reframe-why-college-matters</loc>
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    <lastmod>2026-06-08</lastmod>
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      <image:title>Blog - New Narratives Reframe Why College Matters - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog - New Narratives Reframe Why College Matters - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog - New Narratives Reframe Why College Matters - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Deep Insights Equip Ocean Science Center to Break Fundraising Records - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Deep Insights Equip Ocean Science Center to Break Fundraising Records - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog - Deep Insights Equip Ocean Science Center to Break Fundraising Records - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog - Deep Insights Equip Ocean Science Center to Break Fundraising Records - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2026-04-22</lastmod>
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      <image:title>Blog - How to Create a One-Minute Message About Anything - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2026-04-22</lastmod>
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    <loc>https://www.hattaway.com/blog/article/science/why-do-we-act-exploring-the-connection-between-spirituality-and-civic-engagement</loc>
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    <lastmod>2026-05-29</lastmod>
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      <image:title>Blog - Define People by Their Value, Not the Problems They Face - Make it stand out</image:title>
      <image:caption>Asset-framing helps organizations raise more money and mobilize more people.</image:caption>
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    <lastmod>2026-05-29</lastmod>
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      <image:title>Blog - How To Change Hearts and Minds—For Good - Make it stand out</image:title>
      <image:caption>This framework combines strategy, science, and storytelling to achieve “durable” attitude and behavior change.</image:caption>
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    <lastmod>2026-04-22</lastmod>
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      <image:title>Blog - Strategic Storytelling for Government - Make it stand out</image:title>
      <image:caption>Strategic Stories communicate specific ideas to persuade audiences. This story reflects ideas shown to convince 7 of 10 Americans to support government anti-poverty programs.</image:caption>
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    <lastmod>2026-04-22</lastmod>
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    <lastmod>2026-07-29</lastmod>
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    <lastmod>2026-04-22</lastmod>
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    <loc>https://www.hattaway.com/blog/case-study/campaign-inspires-owners-to-explore-employee-ownership</loc>
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    <lastmod>2026-06-08</lastmod>
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      <image:title>Blog - Campaign Inspires Owners to Explore Employee Ownership - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog - Campaign Inspires Owners to Explore Employee Ownership - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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