Black square background with a white medical caduceus symbol on the left, large white text spelling 'SPIRE', and smaller white text 'By Hattaway Communications' underneath.
Two women sitting on a beige couch in a cozy living room, one with dark hair in a mustard-colored sweater, the other with curly red hair and glasses, holding a mug and looking at a smartphone.

You are a
… Wallflower!

16% of Americans


Altruistic, Loyal,
and Hesitant

You care about others and the world around you, but you prefer to stay behind the scenes. When you find a cause you trust, you're quietly loyal for the long haul.

  • You're motivated by a sense of duty and personal ethics—you want to help, stand up for your beliefs, and improve yourself. But you're not seeking the spotlight or expecting anything in return for your generosity.

  • You believe everyday people do more good than big institutions, but you're not rushing to join a community yourself. You trust recommendations from friends and family over experts, and you rarely seek out new organizations on your own.

  • You make donation decisions quickly without a lot of research, and you trust organizations to use your money wisely.

  • You respond to simple, clear calls to action and relatable success stories about people like you making a difference. You prefer straightforward ways to contribute—and you're more likely to engage when everyday people, not experts, are the ones asking.

  • Demographically, Wallflowers tend to be white and live in suburban or rural areas. They tend to be older and have more free time than money.

Ready to find out how your supporters want to engage?

Reach out to us at

spire@hattaway.com

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