Define People by Their Value, Not the Problems They Face

The best way to put people in the picture.

Asset-framing has been a hot topic among leaders and organizations looking to make positive change, because asset-framing can be a game changer.

In a nutshell, asset-framing means defining people in terms that highlight their strengths, contributions, and other “assets.” This creates positive perceptions and emotional responses, which can encourage people to support your work.

On the other hand, deficit-framing is defining people by their perceived needs and problems. This can create negative responses and raise obstacles.

The example shown comes from our client, Trabian Shorters, founder of the BMe Community, a New York Times bestselling author, and an international authority on asset-framing.

Asset-framing helps organizations raise more money and mobilize more people.

According to his research, asset-framing helps organizations raise more money and mobilize more people to support their work.

Listen to our Achieve Great Things interview with Trabian Shorters: On the Power of Asset-Framing.