Our work is guided by the Aspirational Communication Model, which provides a science-based framework to help you communicate with maximum motivating power.
Aspirations are powerful ideas: Our visions of the people we strive to be, the lives we aim to live, and the world we want to live in. They pack motivating power. They shape our identities. They drive our decisions and behaviors. The most powerful way to inspire and engage people is to connect your cause to their authentic aspirations. That’s why the art and science of Aspirational Communication lies at the heart of everything we do.
READ MOREHattaway Communications is dedicated to communications for impact. Our pro-bono program serves DMV-area nonprofit organizations that are led by people of color, serve communities of color, and operate locally. This is an opportunity for local nonprofits with limited resources to work with our team of strategists, researchers, designers, and storytellers to rethink and rework communications strategies and tactics. Please visit our call for applications here. We look forward to hearing from you!
