Audience Engagement: Ideas to Expand Your Reach, Resources, and Impact

Storytelling can inspire action—if you engage people in meaningful ways.

A storytelling strategy can motivate people to take action, but it takes more than stories to achieve real impact. You need an audience engagement strategy that offers purposeful actions people can take—and experiences they want to have.

Organizations need people to take all kinds of actions: Signing up for a program, buying a product, donating money, volunteering their time, and more.

People are more likely to take those actions—and come back for more—if the experience is meaningful to them in some way. Different people want different kinds of experiences, such as these examples from our SPIRE audience engagement research:

●      Have fun

●      Feel like part of a community

●      Create things

●      Meet new people

●      Get friends and family together

●      Spend money in ways that reflect their values

●      Receive gifts or benefits

You can get more people involved in your cause by creating a variety of experiences that appeal to people with different interests and motivations.

Learn more on our SPIRE page and get a free SPIRE Insights Report.