How to Harness the Power of Digital Storytelling

Storytelling
Written By Sam Crawford

The Rockefeller Foundation asked the Hattaway team to build a learning platform that helps communicators around the globe harness digital storytelling for social impact.

We collaborated with experts in social media, content creation, and other fields to create Storytelling for Good—an interactive toolkit for crafting science-based storytelling strategies. Lessons and questions guide users through four key steps:

  • Strategy—to achieve strategic focus for storytelling

  • Content—to craft stories that captivate the audience

  • Engagement—to pick the right platforms to reach the target audience

  • Evaluation—to assess the effectiveness of storytelling efforts

Expert articles, links to social media resources, and insights from communication science offer a rich learning experience and practical tools for powerful storytelling.

Try out the tools at Storytelling for Good, hosted by the Communications Network.

Sam Crawford

by Crawford is led by Sam Crawford, a multi-award-winning Squarespace website designer with 700+ sites launched for clients in over 30 countries. He builds fast, mobile-friendly Squarespace 7.1 websites designed for SEO, clear structure, and conversion.

As a Squarespace Expert, Enterprise Partner, Circle Member, and community speaker, Sam is known for pushing the platform’s limits. With 200+ reviews, clients highlight by Crawford’s clarity, precision, and real-world results like higher rankings and stronger lead generation.

https://bycrawford.com
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Audience Engagement: Ideas to Expand Your Reach, Resources, and Impact