Good Strategy/Bad Strategy: The Difference and Why It Matters by Richard Rumelt 

Defining a new strategy can be daunting. That’s why Richard Rumelt’s Good Strategy/Bad Strategy is a must-read for anyone looking to improve their organization’s strategic planning. Through case studies, Rumelt explains between what makes for an effective strategy—a clear, coherent, actionable plan that addresses a core challenge. 

Thinking Fast and Slow by Daniel Kahneman

At Hattaway, we’re in the business of understanding what motivates people to act and make decisions. Thinking Fast and Slow breaks down how our minds work in two different modes: fast, intuitive thinking, and slow, deliberate thinking. As communicators, that helps us craft more effective messages and strategies that inspire our audiences. 

Drive: The Surprising Truth About What Motivates Us by Daniel H. Pink 

In Drive, Daniel Pink delves into the science of motivation, revealing that traditional incentives like rewards and punishments are not as effective as we might think. Instead, he emphasizes the power of intrinsic motivation driven by autonomy, mastery, and purpose. This book helps us create more compelling and effective communication strategies that resonate with our audiences’ deeper motivations.

The Hero’s Journey by Joseph Campbell

Campbell's book outlines a universal narrative structure found in myths and stories across cultures, known as the Hero's Journey. At Hattaway, we’ve drawn from the hero’s journey to create a narrative framework to help our clients create consistent and compelling messages. This storytelling tool helps ensure that your narratives will resonate with your target audiences. 

Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers by Gerald Zaltman and Lindsay H. Zaltman

In Marketing Metaphoria, the authors delve into the concept of deep metaphors—subconscious frameworks that shape how consumers perceive and interact with the world. Deep metaphors help us to craft messages and campaigns that resonate on a deeper, more intuitive level, with audiences across different cultures. 

Design Is Storytelling by Ellen Lupton

After we understand our audience’s motivations and have written motivating messages, it’s time to bring that work to life through design. Great design gets our audiences excited to engage. This book delves into narrative principles such as plot, character, and pacing, and shows how these can be applied to design to create engaging and memorable experiences.

Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration by Ed Catmull and Amy Wallace 

If you’ve ever felt like your team is in a creative rut, this is the book for you. Co-written by the co-founder of Pixar, Creativity, Inc. offers an inside look at how one of the most creative companies in the world cultivates and maintains its innovative edge. Catmull shares practical strategies for overcoming the hidden barriers to creativity, emphasizing the importance of a supportive and candid work environment.