Drawing from motivational, cognitive, and social psychology, the model suggests that you achieve greater levels of interest and engagement when you connect with people on multiple levels: appealing to their hopes and values (aspirational), putting people in the picture (social), speaking to both the heart and the head (emotional), and offering benefits that people understand and value (functional).
Our communications research and development helps you connect at every level
Achieving impact begins with clear goal setting and strategic focus. Research delivers audience insights that help frame your cause and engage your audiences.
We then craft an Aspirational Narrative that provides a strategic framework for compelling and consistent communications. Our linguists, designers, and storytellers bring the narrative to life with Winning Words, Inspiring Images, and Strategic Stories.
We create breakthrough ideas for meaningful engagement with via social, paid, earned, and owned media, as well as offline activities and experiences. It all works together to drive measurable impact—raising awareness, changing attitudes, and motivating people to take action.
