Our Approach

We're a team of strategists, researchers, and storytellers who work together to help you communicate with maximum motivating power.

Drawing from motivational, cognitive, and social psychology, the model suggests that you achieve greater levels of interest and engagement when you connect with people on multiple levels: appealing to their hopes and values (aspirational), putting people in the picture (social), speaking to both the heart and the head (emotional), and offering benefits that people understand and value (functional).

Our communications research and development helps you connect at every level.
Achieving impact begins with clear goal setting and strategic focus. Research delivers audience insights that help frame your cause and engage your audiences. 

We then craft an Aspirational Narrative that provides a strategic framework for compelling and consistent communications. Our linguists, designers, and storytellers bring the narrative to life with Winning Words, Inspiring Images, and Strategic Stories.
We create breakthrough ideas for meaningful engagement with via social, paid, earned, and owned media, as well as offline activities and experiences. It all works together to drive measurable impact—raising awareness, changing attitudes, and motivating people to take action.

The Art & Science of Aspirational

Our work is guided by the Aspirational Communication Model, which provides a science-based framework to help you communicate with maximum motivating power.

Aspirations are powerful ideas: Our visions of the people we strive to be, the lives we aim to live, and the world we want to live in. They pack motivating power. They shape our identities. They drive our decisions and behaviors. The most powerful way to inspire and engage people is to connect your cause to their authentic aspirations. That’s why the art and science of Aspirational Communication lies at the heart of everything we do.

Diversity and Inclusion

Hattaway Communications is committed to creating an equitable world, and we know that begins with creating an equitable workplace. We are active listeners, supportive partners, and inclusive leaders in the fight for racial justice, diversity, equity, and inclusion. We hold our employees and partners accountable in this commitment.

We create space for our employees and our partners to fearlessly speak truth, authentically express themselves, and enjoy meaningful professional growth. We not only allow for difference but celebrate and dutifully defend it.

We will embody our values and work to achieve our vision by aligning our policies, practices and organizational culture with our commitment to equity and inclusion.

This is a short summary of our 10-page Code of Conduct. If you'd like to read the entire document, please email us at


Strategic? Creative? Passionate? Join our team.