This week we continue our conversation with Brad Jenkins, executive producer at Funny or Die DC. In part 2 of the interview, we discuss what makes comedy effective at breaking through ideological echo chambers and how digital storytelling can help Democrats leverage grassroots energy into electoral success. In a disruptive political atmosphere, communications professionals can’t afford to tinker around the margins.

You can listen to this episode directly here or through the player below. You can also subscribe to Achieve Great Things on iTunes here.