Pete Tontillo

Managing Director, Research

Pete designs innovative research and in-depth linguistic analyses to help organizations understand their audiences’ beliefs and behaviors—and find the best words to inform, inspire, and engage them.

He has worked with a wide variety of universities, government institutions, philanthropies, and nonprofits, including Harvard, MIT, the Ford Foundation, and Consumer Reports. He led the development of a global brand strategy for the world-renowned Fulbright program.

Before joining Hattaway, Pete worked in China as an educational consultant, and in Kenya as a Fulbright scholar. He graduated from Georgetown University with a master’s degree in linguistics, and from Washington University in St. Louis with a bachelor’s degree in classics and African Studies.