Pete Tontillo

Managing Director, Research

Pete designs and conducts in-depth linguistic analyses to help our clients use the best words to achieve their goals. He has worked extensively on narrative and brand research projects with the Ford Foundation and Consumer Reports and led the development of a global brand strategy for the Fulbright program at the U.S. Department of State. Before joining Hattaway, Pete worked in China as an educational consultant, and in Kenya as a Fulbright scholar. He graduated from Georgetown University with a master's degree in linguistics, and from Washington University in St. Louis with a bachelor's degree in classics and African Studies. He is a student of hip-hop.