Yaxian Xiong

Associate, Research

Yaxian is a versatile researcher with expertise in mixed methods research, who is dedicated to uncovering the underlying drivers of human behavior and translating them into impactful recommendations. With a background in digital marketing in both nonprofit and tech sectors, Yaxian has gained a comprehensive understanding of how research insights can inform effective branding and messaging strategies. She holds a master's degree in mixed methods research from Georgetown University, where she honed her skills in designing and conducting research studies that integrate qualitative and quantitative data.