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Storytelling

Why do we act? Exploring the connection between spirituality and civic engagement

How to Defeat Dog Whistle Politics and Create Cross-Racial Coalitions

Marriage Equality Won by Changing the Narrative

The Importance of Talking To Voters Directly

What Democrats Can Learn From Trump’s Tweets

Want to Advance Gender Equity? Don’t Be Afraid to Show Your Passion.

Why Do Progressives Have So Much Trouble Talking About National Security?

“Democrats Have to Listen to People”

Messaging Lesson Number One From 2016: The Power of Simplicity

How Nonprofits and Foundations Can Break Through in a Crowded Landscape

Challenges for Progressive Communicators in the Trump Era

How an Outdated Focus on TV Hurts Good Candidates and Causes

What Democrats Can Learn From Viral Comedy

Advertising Professionals Share Key Insights for Progressive Nonprofits

The Key to Progressive Messages That Don’t Leave People Out? Listening and Humility.

Analytics with a Heart: Measuring What People Really Care About

“You Can’t Be What You Can’t Imagine”

After 2016, Politics Can’t Be Someone Else’s Problem

The Science and Strategy Behind Meaningful Events

The Road to Durable Support for Marriage Equality

A Foundation Finds Its Voice

Discerning Truth Through a Web of Online Misinformation

The Secret to a Smart Strategy: Clear Objectives and Courageous Choices

The Importance of Optimism in Communications

3 Key Lessons from TikTok Creators: What Change-makers Can Learn from Gen Z

Persuading the Reluctant to Help Flatten the Curve

Helping Beat COVID-19 by Promoting Productive Action

Science-Based Tips for COVID-19 Communications

Carrie Schum Joins Our Team

The Changing Debate Over Marginal Taxes is Only the Beginning

Women’s Equality Day Through the Eyes of Women Voters

Listening to America with HuffPost

Putting the “Place” in Pittsburgh Philanthropy

Movement Messaging: Why March For Our Lives Was So Effective

New Year, New Brand?

Six Ways for Funders and Strategists to Fight Trump’s Policies

Democrats Should Focus SCOTUS Fight on Gorsuch’s Backing of Big Money in Politics

Are Your Communications Getting the Job Done?

Why Khizr Khan’s DNC Speech Was So Effective

Three Lessons for Changing The Conversation About Immigration

Pumpkins in the Sand

The Science of Storytelling, Part 2: Harnessing the Power of Patterns

The Science of Storytelling, Part 1: Understanding Cause and Effect

Stories Rule Your Brain

What People Are Talking About in America

Exploring Messages That Get Virginia Women to the Polls

Recipe for Success

How Cable News Allows Donald Trump to Control the Media Conversation

The Plant-Powered Tank Turning Ugandans into Fish Farmers

Lessons From the Frontlines of Marriage Equality

It Can Be Smart to Dumb Things Down

Digital Storytelling for Social Impact

Road Map to Impact: Setting Strategic Communications Objectives

The Power of the Aspirational Narrative

Three Elements of Strategic Stories

Meet My Child: Changing the Narrative About Transgender Issues

Cutting the Jargon at the World Health Organization

Have a Complex Story to Share? Put People in the Picture

The Power of a Winning Word

Understanding Mental Associations

Can Trump Turn it Around?

Crowdsourcing the Future of a Social Movement

Three Research-Based Tips for Promoting New Ideas in Education

Four Ways to Drive Change through Business, Not Government

Talking Like Trump: Three Lessons for Hillary Clinton

Putting a Human Face on Government

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