Strategy, Science,
and Storytelling.
Discover breakthrough ideas. Drive real change.
Research-Based Messaging Helps Advocates Build a Coalition
A new Narrative Framework equipped health advocates to bridge the political divide and advance policy
Real-Time Response and Coordination for Effective Crisis Communications
Research-driven messaging and a national Community of Practice helped public health communicators deliver clearer guidance to keep people healthy.
Audience Insights Strengthen Policy Advocacy
A powerful policy narrative helps position the travel industry as a top priority for policymakers.
How a Nonprofit Increased Year-End Revenue by 44%
How do you stand out in a sea of lookalike “give now” appeals? Look to aspirations for inspiration.
Millions of People Want to Make a Difference
Now’s the time to find your opportunity audience.
People Who Care About Different Issues Often Take Different Types of Actions
What Will Your Audience Do for Your Cause?
New SPIRE Research: Millions of Americans want to “make a positive difference” now
Our latest audience engagement survey sees a big opportunity: A new majority of Americans want to “make a positive difference” now.
Learn How to Build Trust, Bridge Divides, and Engage Your Community
No matter what kind of work you do, your organization may need to navigate a complex climate of distrust, division, and disruption.
Frustrated With Your Fundraising? For Better Results, Flip the Script
While major gifts often dominate headlines, everyday givers are the top source of donations in America. But reaching them effectively—and efficiently—takes nuance and insight.
Evaluating Investments in Communications and Narrative Change
A public health foundation learns how frontline organizations can meet the moment in a crisis—and drive long-term change.
Creating a Shared Narrative for a Complex Field
A funder collaborative builds unity and capacity to promote a powerful array of career training and education programs.
AI for Strategy: Accelerating Intelligence
The Hattaway team has been partnering with AI experts to help organizations tap this powerful technology to do good work.
Winning A Historic Victory for Marriage Equality
Freedom to Marry, the Human Rights Campaign, and other organizations working to win legal recognition of same-sex marriages in the U.S. faced an uphill battle.
SPIRE: How to Inspire Meaningful Engagement
Why do people take action? How do they want to engage? What will they actually do?
New Narratives Reframe Why College Matters
A foundation adopts a new narrative about the power and potential of higher education.
It Can Be Smart to Dumb Things Down
People are more likely to trust information they understand easily.