Sam Crawford 7/31/26 Sam Crawford 7/31/26

People Who Care About Different Issues Often Take Different Types of Actions

What Will Your Audience Do for Your Cause?

Sam Crawford 7/31/26 Sam Crawford 7/31/26

New SPIRE Research: Millions of Americans want to “make a positive difference” now

Our latest audience engagement survey sees a big opportunity: A new majority of Americans want to “make a positive difference” now.

Sam Crawford 9/19/25 Sam Crawford 9/19/25

Why do people take action? How do they want to engage? What will they actually do?

Sam Crawford 9/9/25 Sam Crawford 9/9/25

Sam Crawford 9/9/25 Sam Crawford 9/9/25

People are more likely to trust information they understand easily.

Sam Crawford 9/9/25 Sam Crawford 9/9/25

Sam Crawford 9/9/25 Sam Crawford 9/9/25